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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The California Avocado Commission’s new marketing program aims to take consumers inside the groves, multi-generational families and deep roots behind the Golden State’s avocado industry.
The Rochester, N.Y.-based grocer, which has been on a journey to reduce plastic packaging since 2019, shares its process for selecting sustainable options in the prepared foods department.
The Save Mart Cos. has become the first California grocer to partner with Flashfood, an app that connects shoppers with fresh produce and other groceries at up to 50% off.
International Fresh Produce Association CEO Cathy Burns joined fellow industry leaders to discuss agricultural policy and sustainability at the Agri-Pulse 2024 Ag & Food Policy Summit in Washington, D.C., March 18.
Now in its fifth year, the Viva Fresh Clean Eating Challenge supports industry peers taking the challenge to eat more fruits and vegetables, while making the meaningful first steps to improve their health and lives.
The energy and enthusiasm at Southeast Produce Council’s Southern Exposure 2024 filled the Tampa Convention Center — as did a host of new products, promotions and packaging from the world of fresh produce.
For the first time, the Texas International Produce Association will bring its dynamic Viva Fresh Expo to Houston. While the event is in a new venue with new ideas, the old favorites are also on the schedule.
TAMPA, Fla. — Sustainability and sustainable packaging solutions were hot topics at the recent Southeast Produce Council’s Southern Exposure event at the Tampa Convention Center, March 7-9.
TAMPA, Fla. — Flavorful and convenient snacking innovation was a key trend at the recent Southeast Produce Council’s Southern Exposure event at the Tampa Convention Center, March 7-9.
Fresh produce had one of the strongest performances in 2023, said Anne-Marie Roerink of 210 Analytics during “The Power of Produce 2024” session at the Southeast Produce Council’s Southern Exposure conference, March 8.