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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
This year’s event will welcome buyers and sellers from around the world and feature a record-breaking more than 700 booths, growth the Canadian Produce Marketing Association says is a sign that “Canada is open for business.”
The Devens, Mass.-based greenhouse grower has quietly become North America’s top producer of indoor-grown lettuce, now capturing over 50% of the market. Its secret? Discipline all day long.
For the second year in a row, fair trade banana company Equifruit has secured a spot on The Globe and Mail’s list of Canada’s top companies, proving responsible sourcing and paying farmers fairly can translate to category growth in the banana aisle.
After mastering the chaos of the fresh perimeter, Afresh CEO Matt Schwartz is expanding the company’s AI platform to every department in the enterprise, proving if you can solve for delicate raspberries, you can solve for anything.
While just last year the Hass Avocado Board achieved a history-making market milestone, Gwen Jackimek isn’t looking back as she steps into this leadership role ready to drive future growth.
CEO Francisco Martin-Rayo, whose Helios AI platform aggregates billions of data points to provide a real-time view of the climate and economic risks affecting commodities around the globe, says we are.
Rachael Kimball Laenen, a fourth-generation avocado farmer and the first female board chair for the California Avocado Commission, shares her vision for building a strong future for the next generation.
Under the U.S.-Ecuador Agreement on Reciprocal Trade, the U.S. will apply most-favored-nation tariff treatment to Ecuadorian cut flowers and agricultural goods such as bananas, pineapples and mangoes.
The new financial technology company was born from the realization that, historically, specialty growers have lacked a financial institution that understands their unique risk management needs and, in many cases, the resources to hire a CFO.
For more than half a century, The Packer has honored the visionaries driving the Canadian produce industry forward with the Canadian Produce Person of the Year award. Do you know an industry leader, changemaker or innovator advancing fresh produce? Nominate them today!