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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
For every O Organics private-label brand product purchased in July, the company says it will donate a nutritious meal to a child in need.
Local is king at the newest Whole Foods Market in Washington, D.C.’s historic Walter Reed development, where certified organic, conventional and Sourced for Good produce, plus offerings from local farms, abound.
The grocer says it’s “serving up a welcome reprieve” for shoppers cooking out this summer — beating the national average cost of an Independence Day cookout and paying shoppers the difference.
The Food Safety Modernization Act 204 has a compliance deadline of Jan. 20, 2026. Is your organization ready? A Q&A with Liz Sertl of the not-for-profit information standards organization GS1 US.
What’s in store for the 2023 Peruvian avocado season and what does the industry want retailers to know about its super fruit? To find out, The Packer recently connected with ProHass President Juan Paredes.
Canadian greenhouse grower OriginO has launched a new look for its website alongside its British Columbia-based sales and marketing partner, Oppy.
Avocados from Peru is embarking on a lifestyle campaign that is as tactical as it is tasty, from sports tie-ins with retailer partners to strategic in-store promotions, to a gourmet food show to a night at the museum.
The Senate Appropriations Subcommittee on Agriculture has passed its fiscal year (FY24) funding bill — legislation that fully funds WIC, including the fruit and vegetable benefit amount at current levels.
As part of its Zero Hunger | Zero Waste plan, The Kroger Co. says that upon completion of its merger with Albertsons Cos., the combined company will donate 10 billion meals by 2030 to feed people struggling with hunger.
A focus on fresh, affordable food and an enhanced digital strategy has proven a successful combination, says The Kroger Co., which reported its first quarter 2023 results without fuel on June 15.