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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
The Newport Beach, Calif.-based company offers consumers creative ways to stretch their food dollar using potato peels.
The in-store experience is everything. How does Sprouts continue to drive fresh produce sales through department design and merchandising or display elements that give produce a higher profile?
Kroger entered a definitive agreement Oct. 14 to purchase the Boise, Idaho-based competitor for approximately $24.6 billion.
Retail buyers at the recent show were met with scores of on-trend products, including indoor-grown fruit and vegetables, grab-and-go convenience, sustainable packaging, healthful snacking and more.
USDA’s recently released Farm Labor Survey results reveal a “critical need for ag labor reform to stabilize wages,” says the Florida Fruit and Vegetable Association.
The Cincinnati-based grocer announced trends heading into the Thanksgiving holiday, sharing that it expects to sell 6.2 million pounds — or 100 truckloads — of fresh cranberries this holiday.
The collaboration brings livestream and premium shoppable video content to the customer experience at Walmart, The Fresh Market and more.
Pure Flavor’s newest campaign seeks to show consumers and retailers how fresh ingredients can be an important part of the mix, as they come together with family and friends this Thanksgiving.
In celebration of the partnership, now through Oct. 24, 2022, fans will have an opportunity to win an Avo-Rams custom electric vehicle, a trip to the iconic Machu Picchu in Peru, and a VIP Rams gameday experience.
Ketos says its Shield solution will provide Kalera with lab-accurate water quality data to support crop yield and manage nutrient concentration, while creating water reuse efficiencies.