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Jennifer Strailey

As editorial director for The Packer and Produce Market Guide, Jennifer Strailey provides the news and insights that growers, packers and shippers rely on to advance the fresh produce supply chain. Her leadership is rooted in an integrated understanding of food systems, bridging the gap between field-level production realities and evolving retail trends. Jennifer reports on global supply chain logistics and policy issues, including tariffs and trade. By analyzing the industry from farm to retail, she provides the foresight to navigate a volatile marketplace and stay ahead of the trends shaping the future of fresh food.

Latest Stories
From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce.
East Coast Produce Expo exhibitors showcased plenty of innovative products for retailers, foodservice professionals and consumers.
The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses.
“We’re seeing the next generations, the millennials and Gen Z, looking for that authentic flavor and they’re unwilling to compromise on lesser ingredients in their products,” says Insignia International CEO Jason Parasco.
While the roots of this must-attend produce event stem from GOPEX, the inaugural ECPE promises to be a true complement to The Packer’s and Farm Journal’s West Coast Produce Expo.
The Packer’s Jill Dutton’s urban farming series took us across the country to explore the pioneers reclaiming land for the sake of fresh fruits and vegetables, while our vertical farming and greenhouse coverage examined other ways of growing food closer to the consumer.
The threat of raids on agricultural operations hit hard during the summer of 2025, and it will likely continue in 2026.
There were some big stories in 2025 that dealt with less common supply problems, such as high honeybee losses and too many apple trees.
With President Donald Trump back in office in 2025, the wax and wane of tariffs and threats of tariffs kept the produce industry on its toes this year.
Some key political moves at USDA and nationwide had big impacts on produce-providing programs like SNAP and WIC in 2025.