The Valencia, Calif.-based fresh citrus cooperative is allocating additional resources to its category management and consumer insights program by appointing a senior director of category management and marketing.
The staff at Oxnard, Calif.-based Bobalu Berries have been enjoying fresh strawberries straight from the ranch and motivating each other with their creations.
The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating,” a playful twist on tailgating.
Held in Quebec City from Aug. 17-19, the QPMA convention shared new leadership appointments, networking, strategic priorities and fresh fruit and vegetable inspiration with members.
Invaio Sciences says the Florida Department of Agriculture and Consumer Services has approved its application technology that aims to suppress citrus greening in oranges.
The Bakersfield, Calif.-based company has hired Dave Moore to manage relationships with existing western U.S. customers as well as develop new business in all channels.
Impatiens necrotic spot virus (INSV) poses challenges to California farmers; new grant and matching funding seeks to stop the spread of the contagious disease.
