The staff at Oxnard, Calif.-based Bobalu Berries have been enjoying fresh strawberries straight from the ranch and inspiring each other with their creations.
“We recently asked the staff to share some of their favorite recipes so we could then share them with our followers on social media,” Cindy Jewell, vice president of marketing for Bobalu, said in a news release. “We had no idea what type of response we would get, and we were pleasantly surprised.”
Recipes, photos, and stories poured in from employees at both the Oxnard and Santa Maria, Calif., offices, the release said. Fresh strawberries were brought in from a Santa Maria field, and recipes were created in the office kitchen for all to enjoy.
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One staff member created an agua fresa recipe and shared photos, the release said. One of the company owners then delivered strawberries to Oxnard from Santa Maria so the staff there could get in on the fun and create recipes for co-workers. In Oxnard, an employee whipped up a large batch of fresas con crema for everyone.
The number of recipes, stories and photos received was quite surprising and inspiring at the same time, the company said. One staff member even has an Instagram page promoting her favorite recipe creations she makes with Bobalu berries, the release said, and another staff member shared a strawberry shortcake dessert cup recipe her daughter prepared in support of a recent fundraiser for breast cancer awareness.
The collected stories and photos — and staff credit — will be shared on the @Bobaluberries social media pages in the coming weeks for consumers to enjoy and create at home, according to the release.
“We find that personal stories and recipes shared on social media gain much more engagement, and now we have wonderful new content generated in-house that we are very excited to share with others,” Jewell said in the release.
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