Tom Burfield

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The nearly 50-year-old organization continues to advocate for family farms, sustainable agriculture and local food systems, among other causes.
While the Stockton, Calif.-based company markets its proprietary Modi apples and several varieties of California onions throughout the U.S. and internationally, the products are primarily distributed on the West Coast, where consumers clamor for local.
Driven by surging consumer demand for local produce, retailers and state agricultural branding programs are expanding initiatives to keep homegrown produce front and center for shoppers.
Over the past 42 years, growers, shippers, retailers and consumers have come to recognize the value of the Jersey Fresh logo on the produce they buy, ship or sell.
A devastating April freeze has pushed back the start of some late-spring and summer crops out of the Northeast, including the New York-New Jersey-Connecticut tristate area, and will impact supplies of a number of commodities.
The New York-New Jersey-Connecticut tristate area may not be an organic powerhouse, but there is a concentration of organic farms in the area who are leveraging fertile soil and strong consumer demand to fuel success.
Some leading onion sellers and marketers say their companies have undergone major transitions since they entered the business — and the changes just keep coming.
U.S. importers expect to have ample supplies and seem eager for the season to get underway.
The company’s story spans from the hard work of its owner’s immigrant great-grandparents to becoming an operation known for its Hatch Valley green and red chili peppers, along with Hatch Valley sweet onions and conventional red, yellow and white onions.
Growers are “expecting a great season,” which follows a 2025 citrus season that delivered strong overall export growth.