With recent retail scan data showing volume and dollar sales for apples down compared with a year ago, adjusting promotion and pricing strategies may be in order.
The COVID-19 pandemic reduced big gatherings for the Thanksgiving holiday, but retail produce sales data showed fresh produce continued to show strong gains compared with year-ago levels.
Though COVID-19 has taken away the opportunities for in-person sampling and other strategies, retailers have plenty of apple promotion options, marketers say.
Potato sales at retail have been strong since the COVID-19 pandemic began, and a Potato Expo panel of suppliers and retailers agreed that momentum will likely continue through 2021.
Retailers should push technology providers to create solutions that would allow easier use of nutrition incentive programs that could boost fruit and vegetable consumption.
