In a fresh produce career that has spanned nearly 50 years, Cary Hoffman still finds passion for the action of fresh produce and the challenge of growing consumer demand for potatoes.
Drought conditions and tightening regulations on groundwater are putting California’s San Joaquin Valley growers in a vise and forcing them to fallow many acres now, and likely thousands more in the years ahead.
The California Leafy Greens Marketing Agreement board has voted to mandate pre-harvest testing for leafy greens grown in fields where elevated risk factors are present.
Connecting consumers to Wisconsin potatoes is an overarching goal for Dana Rady, director of promotion and communication and consumer education for the Wisconsin Potato & Vegetable Growers Association, Antigo.
