Tom Karst

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With the backing of technology giant Alphabet, a new ag tech company called Mineral has been unveiled with the ambition to help scale sustainable agriculture.
Fresh apple holdings on Jan. 1 totaled 84.2 million bushels, 4.1% less than the inventories reported last January, according to statistics from the U.S. Apple Association.
Despite the leaner crop of apples in Washington, Envy and Jazz variety apples should be good for promotion in the next few months, says Roger Aguirre, director of apples and pears for Oppy.
The ability to promote up-and-coming varieties like Cosmic Crisp is one reason that Brianna Shales is optimistic about the 2022-23 season.
The average price per count carton for all U.S. conventional apples was up 16% from the same time last year and up 22% from the same time two years ago.
Michigan’s apple crop enjoyed a great growing season that has resulted in better volume and a larger size profile for many varieties, said Trish Taylor, marketing manager for Riveridge Produce.
The group is launching a series of Snack Responsibly-themed ads through social media platforms.
Is inflation creating changes in consumer behavior toward apple purchases?
In a year when many Washington apple varieties saw reduced output, the Cosmic Crisp apple has given buyers bigger volume and promising potential, marketers say.
Communicating with truck drivers, treating them well when they arrive at Chelan Fresh facilities and getting them loaded quickly are some ways the company is helping drivers, says Mac Riggan, director of marketing.