The Business Case for Contributing to a Sustainable Global Food System

Roland Fumasi’s keynote covers the business case for sustainability.

Catch up on what you missed at our first Sustainable Produce Summit – here’s the full video of the session “

The Business Case for Contributing to a Sustainable Global Food System,” a keynote presentation.

Roland Fumasi, vice president and senior analyst for RaboResearch Food & Agribusiness notes that sustainability has three important pieces: Environmental, Social, and Economic. The economic piece of sustainability seems often forgotten in some circles, and Fumasi will look at what the industry must do to recognize, measure and communicate how existing and increasing sustainability efforts create value for both consumers and the industry. He will help operators look at the economic benefits (and costs of inaction), so they can accurately calculate the benefit/cost equation.

To make sure you don’t miss out on more great sessions like this one, sign up today for West Coast Produce Expo.

You can stay right where you are and experience more education, more networking, more sales opportunities and:

> Expert keynote presentations
> Q&A sessions with top retailers
> Virtual Farm Tours
> Additionally, we’ll offer the BizMatch sales meeting scheduler service all five days to pair buyers and suppliers based on specific matching criteria.
> And more

Trust In Food, a Farm Journal initiative, is proud to present the Sustainable Produce Summit in partnership with The Packer. We take Farm Journal’s expertise, data, insights, unparalleled reach and time-honored relationships with growers and put them to work to support financially and environmentally resilient food systems, from farmer to consumer and every step in between. To learn more, visit www.TrustInFood.com.

At Trust In Food, produce sector sustainability—and helping growers succeed—is our business. Through America’s Conservation Ag Movement, we are working with growers in California’s Calleguas Watershed and beyond in partnership with the Farm Journal Foundation, USDA’s Natural Resources Conservation Service and leading agribusinesses, food companies and nonprofit organizations. To learn more, visit www.AgWeb.com/ACAM.

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