Exp Group Scales Banana, Plantain Ripening With Catalytic Generators

“Ripening is an art,” says Anthony Serafino of Exp Group. “Anyone can turn fruit yellow, but delivering the right color, shelf life and consistency for each customer requires discipline and precision.”

Exp Group, New Jersey facility
To meet the growing demand for consistent, ready-to-sell bananas and plantains, North Bergen, N.J.-based Exp Group has continued to grow its ripening capacity and now manages more than 175,000 boxes of fruit per week, representing millions of boxes annually.
(Photo courtesy of Exp Group)

To meet the growing demand for consistent, ready-to-sell bananas and plantains, North Bergen, N.J.-based Exp Group has continued to grow its ripening capacity and now manages more than 175,000 boxes of fruit per week, representing millions of boxes annually.

To facilitate this growth, Exp Group has grown from seven rooms in 2013 to 35 chambers today, operating across two facilities and serving 15 to 20 customers with different ripening requirements.

Exp Group says the expansion relies on its long-standing partnership with Catalytic Generators to support reliable, high-volume ripening across its expanding national network.

CGFrom left_Steve Page of CG_José Manuel Villacis and Anthony Serafino of EXP Group and Greg Akins of CG at FLB 2026.jpg
From left, Catalytic Generators’ Steve Page, José Manuel Villacis and Anthony Serafino of Exp Group and Greg Akins of Catalytic Generators are shown at Fruit Logistica 2026.
(Photo courtesy of Catalytic Generators)

For over three decades, Catalytic Generators has worked alongside Exp Group, supporting its evolution from a family-founded distributor into a large-scale ripening and distribution operation. Today, Greg Akins of Catalytic Generators and Anthony Serafino of Exp Group continue that legacy, leading their respective family businesses with a shared commitment to quality and long-term trust, they say.

Exp Group operates ripening and distribution facilities in New Jersey and Texas, handling close to 1 million boxes of fresh produce a month across its supply chain.

“Ripening is an art,” Serafino says. “Anyone can turn fruit yellow, but delivering the right color, shelf life and consistency for each customer requires discipline and precision.”

Precision at Scale

Catalytic Generators says its systems enable controlled and consistent ripening across high-volume operations. Easy-Ripe generators and Ethy-Gen II allow Exp Group to manage ripening cycles precisely and minimize variability.

“Ethylene should not be complicated. Our clients don’t want surprises. If they ask for a certain color, they expect exactly that,” Serafino says.

Simplicity in the ripening process is key, says the Norfolk, Va.-based Catalytic Generators, a company dedicated exclusively to ethylene application systems. It operates across the globe, supplying fresh produce companies, grocery distribution centers and growers with the tools to ripen avocados, bananas, tomatoes and more.

“Our goal is to make ethylene the easiest part of the ripening process, so operators can focus on serving customers and scaling their operations with confidence,” Akins says.

Scaling With Flexibility

Today, Exp Group manages 15 to 20 customers, each with different ripening requirements.

“It’s not a one-size-fits-all model,” Serafino explains. “Some need slower cycles, others faster turnover. The system allows us to adapt without losing consistency. When you’re moving close to a million boxes a week, consistency isn’t optional; it’s essential.”

Supporting Last-Mile Quality

As Exp Group expands its distribution model, ripening remains critical to delivering consistent quality.

“Last-mile delivery is where quality meets the consumer,” Serafino says. “Catalytic Generators allows us to ripen efficiently and reliably, so the fruit arrives at the right condition every time.”

The company says it plans to continue expanding its ripening capacity as part of its long-term growth strategy.

The Packer logo (567x120)
Related Stories
New state laws and a county-wide broadband network are turning science fiction into reality, allowing autonomous tractors and drones to revolutionize the nation’s leafy green production.
From partnering with bold, international artists to an AI-powered social video experience in Times Square to a presence at Milan Design Week, the global banana brand is on a mission to elevate the everyday fruit into something truly inspired.
For the second year in a row, fair trade banana company Equifruit has secured a spot on The Globe and Mail’s list of Canada’s top companies, proving responsible sourcing and paying farmers fairly can translate to category growth in the banana aisle.
Read Next
While a catastrophic spring frost completely wiped out some regional fruit crops, other growers are turning to cutting-edge horticulture to save their seasons.
Get Daily News
GET MARKET ALERTS
Get News & Markets App