HarvestHold designed to ease process of extending shelf life

Verdant Technologies, St. Paul, Minn., has patented HarvestHold, a new take on 1-MCP products that keep the produce and flowers fresher by inhibiting natural ethylene that triggers the ripening process.

E1BC6D78-97CD-4008-8215F012FA8837A1.png
E1BC6D78-97CD-4008-8215F012FA8837A1.png
(Courtesy Verdant Technologies)

Verdant Technologies, St. Paul, Minn., has patented HarvestHold, a new take on 1-MCP products that keep the produce and flowers fresher by inhibiting natural ethylene that triggers the ripening process.

Verdant Technologies, an affiliate of privately-held Holiday Cos., plans to offer HarvestHold, the first patented product from the company, to growers, packers and retailers in the first quarter of 2021, according to a news release.

The shelf-life extending technology is available in sheets/stickers that can be inserted into packages of fruits, vegetables and floral products. The one-step application has increased shelf life of produce an average of 50% in tests by the company.

“Verdant develops advanced technology solutions reflective of the company’s passions for improved nutrition, reducing food and floral waste and impacting the global food system through continuous innovation,” Jon Fobes, president of Verdant Technologies, said in the release. “HarvestHold is one of our answers to improving negative environmental issues and profit margins throughout the supply chain process.”

The company has been in operation for more than 20 years, working on solutions that delay the ripening process to extend the shelf life of produce and flowers, while reducing greenhouse gas emissions.

“Everyone in the industry wants to accomplish the same thing – provide nourishment to the global community,” Gordon Robertson, chief revenue and marketing officer, said in the release. “At Verdant Technologies, we work towards the same goal with innovative products unmatched in ease of application and reliability.”

The Packer logo (567x120)
Related Stories
The company says the promotion of Lawrence Mallia to vice president of AI strategy and product solutions and addition of Manjusha Sunkavalli as a data scientist comes as its moves its AI-driven solutions from vision to measurable results.
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Albertsons Cos. has launched the AI-powered Intelligent Quality Control tool that uses computer vision to help distribution center associates more accurately and consistently inspect fresh produce.
Read Next
The Canadian province looks to a massive acreage expansion to serve as an export-quality powerhouse while driving domestic sales at home.
Get Daily News
GET MARKET ALERTS
Get News & Markets App