ANAHEIM, Calif. — The California Walnut Commission debuted a new look and messaging to help align younger consumers with the health benefits of walnuts during its time at the International Fresh Produce Association’s 2025 Global Produce and Floral Show.
The “feel good” message is designed to reflect the healthy lifestyles for consumers aged 20 to 40. The commission says it plans to connect with these consumers through social media, digital content and utilizing influencers to highlight nutrition and the quality-of-life benefits from a diet rich in walnuts.
The commission says its messaging will highlight nutrition and wellness research around the benefits of walnuts in brain, gut and sleep health.
“We’re taking a fresher approach to how we present it,” says Robert Verloop, executive director of the California Walnut Commission. “We’re trying to energize California walnuts.”
Muzzi Family Farms showcased its family-owned and -operated business, which offers spinach, spring mix, arugula, kale, Florentine mix, Brussels sprouts, romaine, green leaf lettuce, iceberg lettuce and green onions.
Highline Mushrooms showcased its visual rebrand at its booth as well as some new ready-to-cook products sporting the new packaging designs.
Chelan Fresh showcased its new 4-count organic apples in an Eco-Tray. It also promoted the SugarBee apple with tastings, different pack sizes and, of course, the SugarBee itself.
Avocados from Peru served up vegan avocado ceviche, avocado quinoa salad, avocado toast on a baguette, and more during the Global Produce and Floral Show.
