Latest News From Marketing

The Packer met with Dayka & Hackett Vice President of Avocados Stephen Fink to learn about how Frutura is breaking into avocados, marketing a vertically integrated, year-round supply.

How are retailers and suppliers inserting fruit-and-vegetable ideas, tips and solutions to shoppers with young families in May and June?

Short-form video is still king on social media.

Vidalia onions are available for a limited time each year, between April through early September. The pack date is determined by soil and weather conditions during the growing season.

A TikTok campaign is inviting viewers and influencers alike to post creative ways to crack Wonderful Pistachios to claim a chance to win cash and a year supply of pistachios.

After a breakout year of accelerated growth and commercial milestones, co-founders Borquez Schwarzbeck and Ben Dusastre transitioned to executive director and member of the board, respectively.

As the fall school season approaches, Nature Fresh Farms launched a themed snacking line to encourage children to eat more fresh produce at school, on-the-go and at home.

In the hands-on world of fresh produce, the importance of digital marketing is arguably gaining the upper hand — especially with younger consumers, such as parents and their school-aged children.

It won't be long before many shoppers are sending their children off to school and have similar lunch-packing and snacking needs. How will your company meet those needs?

Families with young children are always pulled in a lot of directions, so to sell more fresh produce to them, it not only has to be appealing and accessible, it has to be easy.

The Mushroom Council’s collaboration with The Food Network — estimated to make more than 90 million impressions in 2021 — is one of the largest partnerships the council has ever undertaken.

Mushroom production is environmentally friendly by its very nature, but growers are looking for more ways to use less and reduce waste. It's a great way to trim budgets amid this inflationary economic climate.

Last year, with pandemic shopping at its fullest, mushrooms were among the top three best-performing foods in the produce aisle in terms of year-over-year sales. And now what?

NEW YORK STATE — After such a rollercoaster in 2020, the state’s growers, shippers and marketers don’t know what to expect for 2021.

Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.

Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.

Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.

Blueberries, strawberries, blackberries and raspberries do well on social media, with their natural good looks and sweet nature.

Sweet potatoes were already doing well lately, and after a crazy 2020, consumers want them even more, according to The Packer’s Fresh Trends 2021 consumer survey.

Pandemic or not, sweet potato marketers expect a boost from spring holidays such as Easter.

Now in its second year, the COVID-19 pandemic has given a boost to packaging sales, marketers agree.

Don't miss this week's produce marketing news in one place. Catch up on everything from new products, packaging design, marketing campaigns and more.

Shipments of oranges and grapefruit from Texas should be up slightly this season, according to the November citrus forecast from the U.S. Department of Agriculture’s National Agricultural Statistics Service.

This should be a good year for Florida citrus with grower-shippers reporting good growing conditions for oranges and grapefruit, and some suppliers adding increasingly popular easy peelers.

Check out these business updates in the fresh mushroom industry.

Samantha Snyder is planning for growth this year and increasing capacity to keep up with current mushroom customers.

Exports play a role in the marketing plans of many citrus grower-shippers, but that role can vary from company to company and season to season.

The COVID-19 pandemic has challenged produce grower-shippers throughout the U.S., but a silver lining for the citrus industry is consumers’ perception of citrus as immunity boosters.

Although USDA's NASS estimated that California’s navel orange crop will be about 42 million 80-pound boxes this season, some grower-shippers estimate that number might be a bit on the heavy side.

Consumers typically turn to citrus to load up on vitamin C during cold and flu season, but this year, suppliers hope they’ll stock up on even more grapefruit, oranges, mandarins and lemons to keep COVID-19 at bay.

Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.

While packaging costs continue to rise, innovation is tamping them down, at least somewhat, produce marketers and packaging manufacturers say.

The rapidly evolving online grocery delivery channel will have a say in packaging styles and materials over the near and long terms, marketers say.

The packaging industry has an important teaching mission, in terms of recycling its products, marketers say.

Produce suppliers are working with packaging manufacturers to limit the excess materials that wind up in the waste stream.

Browse potato and onion business updated from companies such as Fresh Solution Network, Mack Farms, National Onion Association and more.

Santa Cruz, Calif.-based Awe Sum Organics will keep customers supplied with high-quality organic table grapes for loading on both coasts during the winter months, said David Posner, president and CEO.

Bakersfield, Calif.-based Atlas Produce and Distribution, Inc. has introduced a 100% recyclable one-pound medjool date bag under their Fresh Energy brand.

Not only does Nature Fresh Farms grow a wide selection of certified organic and conventional peppers, cucumbers and tomatoes in more than 200 acres of high-tech greenhouses, but it grows them sustainably.

4Earth Farms has been shoring up resources and expanding its supply deals as it strives to maintain momentum and support its customers, said Mark Munger, vice president of sales and marketing.

Organic berries, apples, grapes and other fruit have been faring well during the pandemic, grower-shippers say.

Sales of organic fruits and vegetables have surged during the pandemic, but sales and volume rankings have remained fairly consistent.

Sales of packaged salads are exploding, tossed from a modest single-digit growth to a 33% spike during the now infamous week of coronavirus-related panic buying in mid-March. 

A new survey by Deloitte found that consumers plan to limit their spending, travel and experiences, in-store shopping and time spent shopping during this holiday season.

A new survey by Deloitte found that consumers plan to limit during this holiday season their spending, travel and experiences, in-store shopping and time spent shopping.

Produce marketers have been keeping COVID-19 and the “new normal” in mind as they prepare to promote their products and support their retail partners this holiday season.

California nut, date and dried fruit crops all look healthy this year, with many categories experiencing sales boosts as a result of COVID-19 demand.

Middleboro, Mass-based Ocean Spray Cranberries Inc. expects to have more fresh fruit this year compared with 2019.

Washington apple suppliers say they will survive the COVID-19 pandemic, but getting through it has required some adjustments.

Sober acceptance of and aggressive responses to the coronavirus pandemic are creating a kind of “tempered” optimism among Washington’s apple grower-shippers and marketers in 2020.