Marketing
From Screen to Shelf: How the Mushroom Industry Is Mobilizing to Win the Next Generation of Shoppers
By leveraging viral social campaigns, smarter cross-merchandising, dual-pack sizing and modernized farming technology, the industry is aligning from screen to shelf to drive long-term category growth among younger consumers.
As families re-establish hectic autumn routines, leading produce brands and grocers are capturing market share by targeting parents with problem-solving convenience, budget-friendly flexibility, purpose-driven messaging and early habit formation.
The organization’s “First Taste of Joy” campaign features an adorable baby judging panel to showcase fresh mango as a nutrient-rich, easy-to-introduce first food that can become a lifelong family favorite.
Soccer fans can get in on the action with a special offer on thematic Avocados From Mexico bags to celebrate the global sporting event being hosted in North America.
Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season.
The campaign also encourages retailers to merchandise walnuts in the produce department, where shoppers are already looking for fresh, whole foods.
By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories.
The new integrated toolkit empowers retailers with ready-to-use merchandising assets and data-driven insights to maximize mushroom profitability among younger demographics.
Potatoes USA analysis shows how potatoes can drive cross-purchase, meal solutions and snacking.
By leveraging benefit-led education and celebrity influencers, mushroom suppliers are rebranding both staples and specialty varieties as approachable, everyday ingredients that boost brain health and enhance traditional meat dishes.
Produce and retail companies like Avocados From Mexico and Instacart are utilizing celebrity endorsements for Super Bowl LX to prove that even grocery staples can be marketed with the same level of spectacle and technological innovation as the world’s biggest tech brands.
In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple.
The brand says potatoes help retailers drive incremental holiday sales across departments.
Reflecting the trend of more Americans eating salad for the holidays, Dole is offering savings on its Caesar and Bacon Caesar kits through an Instacart offer.
New marketing campaign, redesigned website and new in-store displays seek to celebrate the joy found in life’s sweet little pleasures.
The Idaho Potato Commission has launched a new, playful commercial that drives home the message that Idaho potatoes are serious business.
This new twist on the company’s usual celebrity partnerships tries to inject some humor into the 2026 Big Game campaign.
As part of its “Don’t Just Check These: Check Yours” campaign, the company has pledged direct financial aid to help up to 300 consumers get a mammogram.
Display bins and point-of-sale materials feature the stories of multigenerational family growers to connect shoppers to the people behind the citrus.
October is National Tomato Month, and the company says it plans to honor its Sunset Campari cocktail tomato, which has turned 30 years old.
“Salad Freaks in the Workplace” celebrates in-office salad devotees with social media posts and funny takes, while offering a chance to win $5,000 toward a dream PTO vacation.
The company describes the long-running campaign as honoring those people and communities that make its berries possible.
The National Mango Board discussed its strategic goals for U.S. mango consumption and efforts it’s taking to reach them in a recent webinar.
Fifth-generation grower Bill Kercher says his family added a “Robot-Weeded” label to showcase his family’s regenerative ag practices and says the reception has been very warm.
The National Mango Board initiative is designed to drive mango consumption while supporting parents and kids with simple, nutritious and energizing fresh mango recipes.
The vice president of global marketing and communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future blueberry purchases.
Aiming to connect with younger consumers, the playful and informative initiative highlights the fruit’s health benefits, versatility and California roots.