Juice has been a popular alternative to eating fresh fruits and vegetables for some time. Fresno, Calif.-based Trinity Fruit Sales has added their own brand to the table.
“We launched Squeezed Juice in mandarin and pomegranate flavors,” Angela Hernandez, Director of Marketing at Trinity Fruit said. “It’s 100% squeezed juice with no additives. We wanted to create a healthier alternative than juice from concentrate. We wanted the taste to be like squeezing your own fruit at home.”
The company uses its own mandarins and pomegranates. The search for packaging led to a nostalgic nod, along with the home squeezed juice nostalgia.
“Through our bottle and packaging research and development, the old milk bottle shape jumped out at me,” Hernandez said. “I like that people still use the old glass bottles for vases and different things. So, we went with that shape and it has received good feedback at the three tradeshows we’ve attended since its launch.”
The juice is already on the shelf on the East Coast. Hernandez hopes to have it available on the West Coast in April.
