Agrovision, a vertically integrated global superfruit platform, has entered the premium cherry market with the launch of Agrovision Chile.
Driven by the acquisition of Chilean grower and exporter ZurGroup, the move allows Agrovision to leverage Chile’s optimal growing conditions and introduce proprietary premium cherry varieties developed for flavor, freshness and crunch across the planned 500 new hectares of cherry orchards, according to a news release.
“We’re deepening Agrovision’s roots in Chile and bringing premium cherries to consumers worldwide,” said Steve Magami, co-founder and CEO of Agrovision. “Chile’s position as one of the world’s leading premium cherry producers, combined with our commitment to deliver quality through proprietary and advanced technology, allows us to meet the demand for exceptional superfruits that our consumers love and trust.”
The acquisition of ZurGroup, a family-owned business known for its commitment to quality in the agricultural sector, provides Agrovision with immediate access to packing and processing facilities, in addition to new lands for planting cherries, the release said.
It also brings 250 hectares of blueberries planted with premium varietals, which Agrovision says complements its Peruvian window.
And with established distribution channels to global retailers, Agrovision says it is set to reach more consumers with its premium blueberries and cherries across Asia, Europe and North America.
Agrovision Chile marks a new phase of Agrovision’s cherry expansion strategy, building on the company’s established partnerships in the region, including its partnership with Greenvic, a grower and exporter of organic fruits, the release said. In 2024, Agrovision and Greenvic launched a production partnership to meet the high demand for cherries and other premium superfruits in the Chinese market.
Agrovision remains focused on inspiring healthy snacking globally as well as its commitment to sustainable and regenerative farming practices that it says will be central to Agrovision Chile’s operations.
To learn more about Agrovision, visit AgrovisionCorp.com.
