Irvine, Calif.-based Agtools is heading to the Feb. 7-9 Fruit Logistica show in Berlin to share insights on avocados.
Agtools executives will share the company’s experience on the first-mile (origin) supply chain, according to a news release.
After reporting in 2023 about mangoes at Fruit Logistica, Agtools will present during a session called “Avocado — State of the Market and Data for Optimized Marketing.” The session will look at the global avocado market, focusing on the many variables at the first mile or ground zero, the release said.
While a study by Oracle NetSuit reveals that 95% of people are overwhelmed with data at work, Agtools says it is succeeding at converting raw data into reliable, curated and audited data to make it simple for every food supply chain stakeholder.
The session will discuss how data-informed decisions can assist in optimizing the commodity journey and present case studies on commodity phenology and sustainability, according to the release.
Agtools will highlight market trends, pricing history and existing predictive models that could help visualize data and how these discoveries could help build new possibilities and return flows, the release said. Agtools says it fills the void with data and training as more than two-thirds of the younger employee generation believe training isn’t just effective, but vital for a successful career, the release said.
