Better Earth, a sustainable foodservice packaging solution, says it has acquired Betterbin, a software-as-a-service platform that optimizes recycling and composting education for consumers, retailers and businesses. Terms of the acquisition have not been disclosed.
Better Earth said the move bolsters its mission to create a regenerative circular economy by providing seamless, tech-driven solutions that divert food packaging waste from landfills, improve compliance with solid waste regulations and meet local sustainability goals.
Bridging the gap between sustainability and compliance
With only around 5% of plastics currently being recycled in the U.S., Better Earch said the need for smarter waste solutions is more urgent than ever. Betterbin’s platform provides real-time, hyperlocal insights into what waste infrastructure is available and what materials are accepted in local recycling and composting programs, according to a news release.
Betterbin specializes in curating packaging materials and waste management data, providing consumers with clear instructions on how to dispose of packaging correctly, and Better Earth said that expertise will support its efforts to help restaurants and foodservice operators make informed packaging choices that comply with state and local regulations.
By preventing the purchase of noncompliant or nonrecyclable packaging, Better Earth said its upcoming software will help businesses cut down on landfill waste, meet regulations and offer consumers more sustainable end-of-life solutions for their packaging.
“Betterbin’s technology introduces much-needed efficiency to the waste management process,” Better Earth CEO Joseph Bild said in the release. “By giving purchasing managers the tools to select products that are compostable or recyclable based on local regulations, we are driving systemic change in sustainability practices across the foodservice industry. This acquisition aligns perfectly with Better Earth’s mission to lead the way in social and environmental transparency.”
Better Earth’s approach to sustainability and circularity
As a Certified B Corporation, Better Earth said it is committed to transparency, social and environmental leadership, and strengthening the circular economy within the restaurant and foodservice industries. The acquisition of Betterbin enhances Better Earth’s ability to offer a full spectrum of sustainable packaging solutions while integrating technology to optimize end-of-life recycling and composting practices, the release said.
“Compliance is often a complicated yet critical component of companies’ sustainability efforts,” said Michelle Goetsch, CEO for Betterbin. “By integrating our technology into Better Earth’s suite of solutions, we’re providing restaurants and foodservice operators with the first comprehensive tool for proactive compliance around packaging waste management. This will not only improve their environmental impact but also ensure clearer insights and timely compliance with evolving local and state waste management standards and regulations.”
