Canadian event brings industry, legislators together online

The Canadian Produce Marketing Association and the Canadian Horticultural Council are proceeding with the 2020 Fall Harvest event online.

EF5D2234-B84E-4C79-94DE75933FA548A4.png
EF5D2234-B84E-4C79-94DE75933FA548A4.png
(Courtesy CPMA)

The Canadian Produce Marketing Association and the Canadian Horticultural Council are proceeding with the 2020 Fall Harvest event online.

The ninth annual event will be the same week as originally planned, Nov. 2-5, according to a news release. The advocacy event allows the Canadian fruit and vegetable industry to meet with legislators on Parliament Hill in Ottawa.

“Each year, CPMA and CHC look forward to the opportunity to connect with a great number of Parliamentarians and this year will be no different,” Ron Lemaire, CPMA president, said in the release. “With four days of engaging programming and meetings, the virtual event has the potential for dozens of members to participate for the first time and get a sense of the importance of the advocacy work we undertake for our members.”

New this year, Fall Harvest will include educational panels for Parliamentarians and government officials to learn about Canada’s fresh supply chain.

“Fall Harvest is critically important for our advocacy on behalf of the Canadian fruit and vegetable industry,” CHC Executive Director Rebecca Lee said in the release. “By holding the event virtually, we can ensure that Canadian fruit and vegetable growers still have the opportunity to have their voices heard in Ottawa during these unprecedented times.”

Updates will be available on the CPMA website.

The Packer logo (567x120)
Related Stories
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Severe drought and unseasonable spring heat in North Carolina are causing significant yield losses for specialty crops like brassicas and berries while simultaneously increasing pest pressures for regional organic growers.
Last week’s Canadian Produce Marketing Association Convention and Trade Show proved once and for all that produce has moved from commodities to lifestyle brands consumers will clamor for.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App