Canadian kayaker to promote ‘Half Your Plate’ for CPMA

Canadian kayaker Florence Maheu, who is qualified to compete in the 2020 Summer Olympics in Tokyo, is promoting the Half Your Plate fresh produce campaign.

0AF25AFD-7121-4743-99762B4F29DB7CFA.png
0AF25AFD-7121-4743-99762B4F29DB7CFA.png
(Courtesy Rebecca Anton)

Canadian kayaker Florence Maheu, who is qualified to compete in the 2020 Summer Olympics in Tokyo, is promoting the Half Your Plate fresh produce campaign.

Over the next year, she will be promoting the Half Your Plate message on social media channels, including sharing recipes and tips to increase produce consumption.

“We are thrilled to have Florence join our team as an ambassador for the Half Your Plate movement,” Ron Lemaire, Canadian Produce Marketing Association president, said in a news release. “She embodies the Half Your Plate initiative through sport and life, making her a tremendous role model for all.”

Maheu is a six-time Canadian champion in kayaking.

“Many people don’t realize how much of a difference it makes to fill Half Your Plate with fruits and vegetables,” she said in the release. “It’s such an easy thing to do to help you live a healthier lifestyle, and I’m looking forward to spreading this valuable message as a Half Your Plate ambassador.”

Maheu plans to promote the campaign on Instagram and Facebook.

Related stories:

CPMA releases report on plastics in produce industry

CPMA nabs two Olympic hockey gold medalists for social media promotion

The Packer logo (567x120)
Related Stories
Last week’s Canadian Produce Marketing Association Convention and Trade Show proved once and for all that produce has moved from commodities to lifestyle brands consumers will clamor for.
The former “Queer Eye” star is partnering with Fresh Express to show consumers how to turn convenient salad kits into elevated, restaurant-quality main events.
Panelists at the Canadian Produce Marketing Association Convention and Trade Show explore the massive potential of AI in everything from warehouse food safety to automated defect detection and logistics.
Read Next
This annual honor shines a spotlight on nine visionaries shaping the future of the supply chain through leadership, legacy and inspiration.
Get Daily News
GET MARKET ALERTS
Get News & Markets App