With the Canadian Produce Marketing Association Convention and Trade Show underway in Vancouver, British Columbia, Chiquita says it is highlighting the “Chiquita Difference” through its vibrant presence within the Canadian market, which is experiencing significant growth coast to coast.
Chiquita is set to connect with industry leaders, valued customers and attendees from across the globe by engaging in strategic discussions about Chiquita’s Yelloway initiative and other industry advancements, according to a news release.
Chiquita says its exhibit at booth No. 1215 brings a taste of the tropics to CPMA by offering recipe sampling featuring Chiquita bananas and pineapples, emphasizing the company’s farm-to-table approach and commitment to quality products stamped with the Blue Sticker promise. The setup features a photo booth, swag giveaways and a chance for attendees to meet and interact with Chiquita’s First Lady of Fruit, Miss Chiquita.
Jamie Postell, vice president of sales for North America at Chiquita, says the event provides a platform to showcase the brand’s innovative approaches to produce and sustainability initiatives.
“This event is a fantastic opportunity for us to connect directly with industry leaders and consumers, sharing our passion for quality and sustainability, and demonstrating our continued commitment to the Canadian market,” Postell said in the release.
As part of the event, Chiquita is painting the city of Vancouver yellow with vibrant digital billboards, extending the brand’s warm, tropical vibes to the surrounding show area, the release said. An accompanying media campaign emphasizes these themes, specifically tailored to engage industry professionals both before and during their visit to Canada.
As the event timing coincides with Earth Month, Chiquita says it will spotlight its commitment to sustainability through the discussion of its Yelloway initiative — a sustainability program with a goal of developing disease-resistant banana varieties and reducing carbon emissions associated with banana production. To encourage conversation around the initiative, Chiquita is featuring a video showcasing the Yelloway initiative, along with important updates, at the booth.
Chiquita says its presence in Canada has grown significantly, with the company’s distribution network expanding to reach more locations across the country than ever before. This expansion has enabled Chiquita to meet increasing consumer demand for fresh produce and strengthen its market position in the Canadian retail sector, the release said. Additionally, the broadened distribution capabilities have facilitated quicker and more efficient delivery routes, ensuring that customers receive the freshest bananas possible, according to Chiquita.
