For its 9th year, Duda Farm Fresh Foods announced the return of its largest annual promotion, ‘Dip It 2 Win It’.
Currently running through Feb. 7, the sweepstakes will highlight healthy gameday snacking designed to drive celery sales during peak football season while offering Dandy celery consumers a chance to win $1,000 grand prize along with weekly winnings, according to a news release.
“We’ve continued to see an increase in engagement from our fan base with the snacking content we share in addition to offering a larger grand prize sum, which we have done the past two years,” said Nichole Towell, senior director of marketing and innovation for Duda Farm Fresh Foods. “Since we launched the ‘Dip It 2 Win It’ sweepstakes back in 2016, we’ve implemented different strategies from prize variations to content to encourage more consumption of celery leading up to the big game in February.”
In addition to elevating football watch parties and encouraging consumers to enter the promotion, Duda Farm Fresh Foods said it is driving demand for Dandy-branded celery through a 360-marketing campaign, including targeted email marketing, influencer support, public relations efforts and social media content with advertisements targeted to celery lovers.
“The big game is considered the second largest food holiday among consumers, with Thanksgiving being the first. So this time of year, it is crucial for retailers to have the right product on their shelves, which includes celery!” Towell said.
Last year, Duda Farm Fresh Foods announced the launch of its new celery dippers, one of many products that will complete the Dandy Snacking In A Snap! line, the company said. The dippers were created to meet shoppers’ demand for pre-cut and pre-washed, petite two-inch celery sticks for more convenient snacking.
