Chiquita says its Yelloway One banana prototype will be its main attraction at this International Fresh Produce Association’s Global Produce and Floral Show this month in Atlanta.
Yelloway One is a variety resistant to diseases and low in carbon emissions, according to a news release. The innovation is a result of a joint venture between Chiquita, KeyGene, MusaRadix and collaboration with Wageningen University and Research.
Additionally, Chiquita says it plans to unveil its new sustainability report and immerse visitors in a taste of the tropics, where they can learn about the history of the brand, the Behind the Blue Sticker initiative and the production cycle of bananas.
The 2024-25 “Chiquita Sustainability Report” will highlight the company’s commitment to the environment, focusing on carbon reduction, limiting food waste and combating banana crop diseases with its Yelloway initiative, the release said. New videos, Q&A sessions, short presentations and interview sessions with key Chiquita spokespersons will also be available for a limited time.
“At Chiquita, we are passionate about bringing the vibrant spirit of the tropics to our customers and consumers,” said Jamie Postell, vice president of sales for Chiquita North America. “The IFPA trade show is the perfect platform for us to engage with our customers and showcase our commitment to the future of the banana industry, through sustainability and innovation.”
Chiquita said this year’s IFPA trade show will be an opportunity to celebrate its achievements in safe working conditions, fair wages and sustainable agriculture, while also addressing the challenges ahead.
The company said it invites attendees to experience the tropics and learn more about its initiatives for the year, including the latest Small Change, Big Difference pink sticker campaign for breast cancer prevention awareness. Additionally, Miss Chiquita will be on-site to interact with visitors.
