Frutura, an international fruit sales and marketing platform, announced May 7 that Frutura LLC, Dayka & Hackett (U.S.), Subsole (Chile) and Frutura Uruguay join Agrícola Don Ricardo (Peru) as newly certified B Corporations. The certification was made by B Lab, which creates standards, policies and tools for business.
“Because one of Frutura’s central principles is the championing of ethical and responsible business practices in large-scale farming, being B Corp certified was a priority from the outset,” Frutura’s CEO, David Krause, said in a news release.
“But until we began the process, I didn’t have a full appreciation for the meticulous work it would take over several years. Everyone at Frutura is indebted to our colleagues who worked tirelessly to make B Corp Certification a broader reality for our enterprise. I’m very grateful.”
Frutura said progress has been made in priority impact areas such as advancing climate stability, reducing waste, improving water security, empowering individual growth and enhancing regional well-being.
“We believe what gets measured, gets managed,” said Jesse Last, Frutura’s vice president of sustainability.
“B Corp certification takes this approach, and Frutura spent the better part of a year investing in the establishment of baselines, platform-wide, against which we track our performance,” he added. “This ongoing assessment drives continuous improvement. To me, it feels foundational to living our values and achieving our vision for a sustainable future of fruit.”
To maintain certification, companies must undertake the assessment and verification process every three years, demonstrating ongoing commitment to B Lab’s standards.
