Los Angeles-based Giumarra Cos. will host the “Giumarra Golf Club” as part of the company’s participation at the International Fresh Produce Association’s Global Produce & Floral Show in Anaheim, Calif.
The interactive brand activation will take place during IFPA’s Block Party on the Anaheim Convention Center Grand Plaza during Friday, Oct. 20, and Saturday, Oct. 21, from 8 a.m. to 6 p.m., according to a news release.
“Our team is thrilled to participate in IFPA’s inaugural Block Party alongside some of our fellow industry brands,” Megan Gorgisheli, vice president of marketing administration and brand for the Giumarra Cos., said in the release. “The Grand Plaza is the perfect outdoor venue to host our hands-on golf activity and showcase some of our key products in a fun, unique destination where customers, growers, and industry partners can connect with our sales and service teams.”
Giumarra invites visitors to participate in a golf swing simulator for a chance to be featured on a Top 3 leaderboard for “closest to pin” on the iconic seventh hole at Pebble Beach, the release said. Additionally, the activation will display some of the company’s 52-week program products, such as avocados and grapes, and highlight seasonal offerings, including California-grown fuyu persimmons and Giumarra’s exclusive Lemonade apple, the release said.
The company will also serve as a co-sponsor for IFPA’s general session on Friday, Oct. 20, from 8:35-9:50 a.m.; for the retail awards reception from 5:15-6:45 p.m. on the same day; and for strategically placed meeting pods throughout the convention center.
“We look forward to our industry’s premier in-person event, where we will gather team members from every division of the Giumarra Companies and enjoy the opportunity to visit with industry members at our ‘on the green’ experience,” John Corsaro, CEO, the Giumarra Cos., said in the release. “We wholeheartedly value our dedicated team members; their contributions to our multi-generational company have been incredibly significant.”
