Two fresh produce brands, Gotham Greens and Little Leaf Farms, made Instacart’s list of 75 brands that showed growth through the app in 2024.
Gotham Greens, which topped the fresh produce brands at No. 43, offers its full line of products, which includes a variety of leafy greens (such as Baby Butterhead, Romaine and Crunch), sauces (including Classic Pesto and Vegan Pesto), dressings (such as Green Goddess and Lemon Basil Vinaigrette), plant-based dips (including Spinach Artichoke Dip and Tzatziki Dip) and salad kits (Caesar, Southwest Ranch and Green Goddess) on the app.
“We’re proud that Gotham Greens is being recognized for our brand’s exceptional growth over the past year with our inclusion on Instacart’s Fastest Growing Emerging Brand List of 2024,” Viraj Puri, co-founder and CEO of Gotham Greens, told The Packer. “I’m especially proud of how we’ve navigated the evolving digital landscape thanks to online grocery platforms like Instacart. Consumers are increasingly purchasing fresh produce online, and Instacart provides a convenient way to shop our full line of Gotham Greens products at your favorite national and local retailers. We’re able to reach existing shoppers while attracting new consumers with our broad product assortment and distribution from coast to coast. We’re honored to make the list for a second time and look forward to even more growth together in 2025.”
Little Leaf Farms, No. 63 on the list, Offers Baby Crisp Green Leaf Lettuce, Red And Green Lettuce, Spring Mix and its Sweet Baby Butter Leaf lettuce through the app.
“We’re proud to be recognized for the second year in a row as one of the fastest-growing emerging brands on Instacart,” Lindsay Hardie, vice president of marketing for Little Leaf Farms, told The Packer. “This is one of many exciting achievements demonstrating Little Leaf Farms’ growth and success in bringing fresh, delicious, greenhouse-grown leafy greens to a mainstream audience. As we look ahead, we’re committed to delivering on the promise of the [controlled environment agriculture] industry and expanding our footprint to provide a more enjoyable lettuce-eating experience to more and more consumers, everywhere they shop.”
