Greenberg Fruit Co. joins FreshEdge

FreshEdge has added Nebraska produce distributor Greenberg Fruit Co.
FreshEdge has added Nebraska produce distributor Greenberg Fruit Co.
(Graphics courtesy of FreshEdge)

Omaha, Neb.-based Greenberg Fruit Co. has joined FreshEdge, a family of fresh food distribution companies backed by private-equity investment firm Wind Point Partners.

Since 1936, Greenberg Fruit Co. has served customers throughout Nebraska and Western Iowa, distributing fresh fruits and vegetables, including a variety of fresh-cut offerings under its processing brand, Professor Fresh, according to a news release.

The acquisition of Greenberg Fruit Co. strengthens FreshEdge’s pursuit of becoming the preeminent family of best-in-class fresh food companies by expanding its geographic reach, optimizing its supply chain network, and providing additional space and logistical support to better serve its customer base, the release said.

FreshEdge now operates more than 1.12 million square feet of warehouse space across 29 facilities with a fleet of 1,041 trucks, according to the release.

Related: More fresh produce industry news

 "Greenberg Fruit Company will be an amazing addition to our growing family of customer-obsessed companies,” Steve Grinstead, CEO of FreshEdge, said in the release. “We share the same company values centered around quality, service, and making our customers the number one priority.”

“We look forward to working together with the great team at Greenberg Fruit Co. to continue to provide unprecedented service to all FreshEdge customers,” Greg Corsaro, president and COO of FreshEdge, said in the release.

“We are thrilled to be joining FreshEdge and are looking forward to this new era of growth and success for Greenberg Fruit Co.,” Brent Bielski, COO of Greenberg Fruit Co., said in the release. “We strongly believe in the power of synergy and are eager to begin working alongside this remarkable family of companies to create new opportunities for our customers.”

 

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