GrubMarket says it has acquired FreshGoGo, an online Asian grocery and specialty food e-commerce platform, in a move the foodtech e-commerce company says strengthens its position in the rapidly growing online grocery delivery market.
Founded in 2017 in Plainview, N.Y., FreshGoGo serves consumers seeking authentic and fresh Asian groceries and gourmet prepared meals, according to a news release. The company offers a one-stop shopping experience for a selection of nearly 6,000 unique SKUs, ranging from fresh vegetables, meats and seafood to dry goods, snacks, specialty items and gourmet Asian dishes from local restaurants.
FreshGoGo’s success, the release said, is underpinned by its advanced cold chain distribution and logistics network, which includes a 50,000-square-foot central warehouse facility in New York; satellite dispatch centers in New Jersey, Boston, Washington, Chicago and Atlanta; dozens of temperature-controlled vehicles; and a network of over 200 pickup stations, ensuring quick and convenient delivery for all customers.
Over the years, FreshGoGo has expanded its services to 25 states along the East Coast and Central U.S., catering to over 200,000 customers and fulfilling millions of orders. After the acquisition, FreshGoGo will continue to be managed by its current experienced leadership team, the release said.
“We are excited to welcome FreshGoGo, one of the largest online Asian grocery platforms in the U.S., to the GrubMarket family,” Mike Xu, CEO of GrubMarket, said in the release. “FreshGoGo is a pioneer in the Asian grocery delivery market. The company has built a strong brand and an exceptional online platform that aligns with our vision for digitally transforming the food supply chain in America.
“FreshGoGo has built an outstanding reputation for delivering the highest quality Asian groceries and gourmet foods, and we see enormous potential for integrating their food delivery platform with our existing technology and logistics capabilities,” Xu continued. “With this acquisition, GrubMarket strengthens its position as a leader in the online grocery market and reinforces its commitment to bringing fresh, affordable food to diverse communities nationwide. Together, we will continue to build the world’s most comprehensive, efficient and technology-driven food e-commerce platform.”
FreshGoGo owner Jianbing Duan, said joining with GrubMarket is a “monumental opportunity” for FreshGoGo.
“We share a common vision for bringing the freshest and highest quality food to diverse communities across the country in a one-stop shopping format,” Duan said. “Our robust e-commerce platform, which supports web and mobile ordering, and extensive logistics network will integrate seamlessly with GrubMarket’s existing operations.
“As it stands today, we are already one of the most efficient Asian e-commerce services in the country, with an [average order value] nearly two times higher than any other Asian e-grocer,” Duan continued. “By leveraging GrubMarket’s extensive resources and technological expertise, we will be able to further enhance our online presence, expand our reach and provide more customers with a seamless shopping experience, whether they are ordering fresh produce, pantry essentials or ready-to-eat meals.”
As part of GrubMarket’s portfolio, the release said, FreshGoGo will be able to use GrubMarket’s suite of proprietary technology solutions, which includes WholesaleWare, an artificial-intelligence-powered, enterprise resource planning software-as-a-service platform that provides food industry wholesalers, distributors and shippers with financial management, sales support, online ordering, inventory management, lot traceability, grower accounting and automated routing and logistics; GrubAssist, an enterprise AI assistant that empowers food supply chain businesses with insights, analysis and automated order processing; and GrubPay, a digital payments offering designed specifically for the food supply chain industry.
