GrubMarket, one of the largest private food e-commerce companies globally, says it has completed the acquisition of Gilroy, Calif.-based Sally Produce, one of the largest Asian produce wholesalers in California.
The company said Sally Produce offers a full spectrum of fresh fruits and vegetables, with a specialization in Asian greens, pomelos and melons, sourced directly from local farms in the Watsonville, Gilroy, Bakersfield and Santa Cruz areas. With over 100 business customers, the company supplies major Asian grocery stores, including 99 Ranch Market throughout Northern California and Washington state, as well as restaurants in the San Francisco Bay Area, Los Angeles and San Diego, according to a news release.
Established by produce veteran and entrepreneur Sally Huang in 2001, Sally Produce has grown into a thriving business with strong, long-term customer relationships, including partnerships with most major Asian grocery retailers in the San Francisco Bay Area and Seattle, the release said, adding that the company operates a 40,000-square-foot warehouse in Gilroy, a strategic location that allows it to efficiently reach both suppliers and customers up and down the West Coast.
After the acquisition, the business will continue to be managed by Huang and the rest of its current leadership team, ensuring a seamless transition that preserves the operational excellence and stellar customer service that it has come to be known for, GrubMarket said.
“For years, we’ve been committed to bringing farm-fresh, high-quality Asian produce to our customers across the West Coast,” Huang said. “We’ve built strong relationships with local growers that allow us to source directly and ensure freshness and quality control. Joining GrubMarket marks an exciting next chapter for Sally Produce. Being part of the GrubMarket family will enable us to expand our reach while maintaining the exceptional quality and personalized service that our customers choose us for. We are also excited to be joining a team that shares our passion for technology and cultivating a culture of innovation.”
GrubMarket CEO Mike Xu welcomed Sally Produce to the GrubMarket family.
“Under the leadership of Sally, Sally Produce has earned a stellar reputation as a top-tier provider of Asian fresh produce to grocers and restaurants across the West Coast, with a reliable, high-quality supply of specialty Asian vegetables and fruits sourced locally,” Xu said. “This acquisition further strengthens GrubMarket’s position in the West Coast market and demonstrates our commitment to expanding our portfolio of offerings for existing customers and supporting local California agriculture. We look forward to working together to drive continued growth as one team.”
As part of GrubMarket’s portfolio, the company said Sally Produce will have access to GrubMarket’s proprietary, artificial intelligence-powered software solutions, including WholesaleWare, a software-as-a-service ERP platform that provides food industry wholesalers, distributors and shippers with financial management, sales support, online ordering, precise inventory management, lot traceability, grower accounting and automated routing and logistics; GrubAssist, GrubMarket’s suite of agentic enterprise AI assistants that empower food supply chain businesses with deep insights, intelligent analysis and automated order processing; Orders IO, GrubMarket’s custom-branded, mobile e-commerce solution; and GrubPay, the company’s digital payments platform specifically designed for the needs of the food supply chain industry.
