GrubMarket to unveil collaborative innovation at IFPA show
GrubMarket and its subsidiaries will exhibit its solutions and products at the International Fresh Produce Association's Global Produce & Floral Show in Anaheim, Calif.
GrubMarket’s booth No. 2745 at the Oct. 19-21 event will allow attendees to explore fresh and tech-driven offerings, according to a news release. Each subsidiary, including WholesaleWare, SGS Produce, Grant Hunt, Sunfed, Produce Connection, Salix Fruits, Vega Produce, Sierra Produce, London Fruit, and Custom Produce, will display its unique contributions to the evolving global fresh produce ecosystem, the release said.
“Our synergy with our subsidiaries amplifies our commitment to positively redefining the fresh produce industry,” GrubMarket CEO Mike Xu said in the release. “The Global Produce & Floral Show provides the perfect stage to exhibit how our technology, the highest quality, and modern innovation intersect at GrubMarket, unveiling a world where fresh produce is accessible, sustainable, and forward-thinking.”
At the GrubMarket booth, subsidiary WholesaleWare will present software designed for food industry professionals, encapsulating real-time inventory, CRM and bespoke e-commerce solutions, the release said.