Healthy Family Project will close out 2021 with $250,000 raised through retail and digital cause marketing programs adding to the total $7 million raised for charities that benefit families and children.
Charities receiving funding in 2021 include Feeding America®, Our Military Kids and Fresh Produce Foundation (formerly United Fresh Start Foundation).
“When I founded Produce for Kids, now Healthy Family Project, in 2002, I had a vision that our industry would impact those in need in a big way,” said John Shuman, founder Healthy Family Project and president Shuman Farms. “Our programs have authentically evolved with the consumer over the years and I look forward to continued growth.”
In addition to donations raised, Healthy Family Project is celebrating overall impact made reaching 25 million families through the Healthy Family Project website, social media and other digital communications. In 2021, Healthy Family Project implemented refreshed signage in 3,848 grocery stores, surpassed 30,000 unique downloads of the Healthy Family Project podcast, produced 15 Live cooking classes with the organization’s junior chefs and saw more than a half million website visits to healthyfamilyproject.com.
2021 donations will fund 2.2 million meals through Feeding America food banks, 37 grants for military kids and impact the accessibility to fresh fruits and vegetables in schools through a $12,000 donation to Fresh Produce Foundation.
Retail campaigns in 2021 included Associated Wholesale Grocers Springfield Division, Coborn’s, Military Produce Group, Publix, Stop and Shop and Tops. Highlights from 2021 retail campaigns include refreshed signage, dietitian led cooking classes, ecommerce and Produce for Kids Fridays encouraging kids to try new fruits and vegetables in store.
“Better for you brands are sought after by families now more than ever. We are fortunate to work with 66 brands to instill healthy habits through creation and implementation of relevant content in store and in the digital space,” said Trish James, vice president Healthy Family Project. “We know our brand partners believe in the importance of giving back and do so through our cause marketing efforts that boost brand awareness while making a difference.”
