Sandpoint, Idaho-based Litehouse Inc. is partnering with Clint Robertson and Luke Caldwell, home improvement experts and hosts of a popular home design TV show, for its national retail promotion, At Home with Litehouse.
The idea of the partnership stems from research showing that 83% of American consumers are making improvements to their home since the start of the COVID-19 pandemic, according to a news release.
Robertson and Caldwell are sharing tips for refreshing one of the most-used spaces in the home — the dining room.
The promotion features a landing page with tips from Robertson and Caldwell on simple ways to spruce up the dining room, which isn’t complete without food.
Litehouse refrigerated salad dressings, dips and freeze-dried herbs will be discounted at participating retailers nationwide, and the promotion landing page will feature recipe ideas.
The promotion also includes a consumer sweepstakes for a chance to win a $5,000 DIY dining room refresh, as well as a private consultation.
More than half of consumers are eating at home more often since the pandemic began, so the promotion is timed to support retailers during a key consumer purchasing period by driving sales and increasing basket ring size at retail, according to the release.
The promotion includes in-store retail promotions and displays for Litehouse products, a paid digital media campaign with Allrecipes and Real Simple, TV advertising and influencer content.
