Mexican fresh vegetable grower-exporter SL Produce has revealed expansion plans that it says build on the successful launch of the company’s Tenderland quality seal in the U.S. market and coincide with a bumper crop of products heading into 2025.
Located in Guasave, on Mexico’s northwest coast — and with U.S. import and distribution facilities in Nogales, Ariz. and McAllen, Texas — SL Produce has established an export business over the past decade centered upon its core range of green beans, cucumbers, bell peppers, soft squash and sweet corn, according to a news release.
SL Produce says it also recently launched Tenderland, a new line of bagged products.
Moving into 2025, the company says it aims to build on both of these achievements, starting with a high-volume new season crop, which is already underway, with abundant quantities of high-quality green beans, cucumbers, squash and bell peppers.
Further ahead, SL Produce is planning more growth and expansion with the addition of new vegetable lines being introduced in accordance with the company’s emphasis on quality and flavor, the release said.
As the company increases the scope of its farming operations, SL Produce plans to further extend the Tenderland brand by moving into new markets and introducing more innovative products to meet the evolving needs of consumers.
Discussing the progress made by the company in then past 12 months, SL Produce Marketing and PR Manager Ivonne Lugo said the grower-exporter had reached significant milestones that reflected its commitment to quality and sustainability.
“One of our main achievements has been expanding our farming operations, allowing us to produce more diverse crops while maintaining the high standards our customers expect,” Lugo said. “Additionally, we’ve made great strides in improving our supply chain efficiency, which has led to faster delivery times and reduced waste.”
Lugo says SL Produce has invested heavily in technology and innovation, implementing precision agriculture techniques that have helped the company optimize irrigation, fertilization and pest management.
These investments have not only increased yields but also minimized SL Produce’s environmental impact while strengthening partnerships with key customers and expanding its market presence in the U.S., the company said.
SL Produce says it has expanded its facilities and invested in packing and storage technologies to ensure products reach consumers in optimum conditions.
“Overall, 2024 has been a year of growth and innovation, setting the stage for even greater accomplishments in the years to come,” said Lugo. “We are increasing volumes by planting in the summer — focusing on creating new value-added product offerings. This is how we are making a difference and providing our customers with a comprehensive annual program.”
SL Produce will be showcasing these and other achievements at the New York Produce Show, Dec.10-12, at the Javits Convention Center in New York.
Lugo described the event as an excellent opportunity for the company to showcase its latest products, meet with current and potential buyers and strengthen relationships with industry leaders. The event, she said, would also allow SL Produce to gain valuable insights into market trends and consumer preferences.
SL Produce says it will also highlight the performance of the Tenderland brand to date.
“Our focus on providing high-quality, fresh and sustainably grown produce has resonated strongly with consumers who are increasingly looking for products that align with their values,” Lugo said.
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