Michigan Apple Committee's website has a new look for consumers
The Lansing-based Michigan Apple Committee has redesigned its website for the 2023 crop year.
The consumer-facing website provides a wealth of information for apple lovers, including recipes, health information, varietal information and grower biographies, according to a news release.
“The goal of our website is to share a positive Michigan Apple experience with consumers,” Michigan Apple Committee Executive Director Diane Smith said in the release. “Whether it’s usage tips, finding a farm market or cider mill or simply finding out when their favorite variety is expected to be harvested, consumers can use our site to ‘get to know’ the Michigan apple industry and be a part of the tradition of apple production in our state.”
The committee says the new site has a “clean aesthetic that maintains the Michigan Apple brand” and features photography and videography that is appeals to consumers.
"Our Google Analytics showed us that consumers most often visit our Recipes, Where to Find, and Meet the Growers pages, so we put a lot of effort into enhancing that content and making it easy to navigate," Smith said. “Additionally, technology and platform updates mean a more user-friendly experience for consumers and more efficient updates for our staff.”
The Michigan Apple Committee is a grower-funded nonprofit organization devoted to marketing, education and research activities to distinguish the Michigan Apple and encourage its consumption in Michigan and around the world. See the revamped website at michiganapples.com.
Related: Michigan Apple Committee cuts retail marketing efforts
