Mission Produce Inc. announced the launch of their “Experience the Difference” campaign, a year-long initiative to showcase the key advantages customers can experience with Mission through the company’s ripening and distribution, vertical integration and sourcing, value-added services and sustainability.
The campaign highlights the attributes of Mission’s business model and answers the question, “Why partner with Mission?”
“The Mission Advantage is about the benefit to the customer,” Denise Junqueiro, vice president of marketing and communications at Mission Produce said. “The campaign will highlight Mission’s unique approach to providing value from field to fork.”
The campaign circles around the company’s goal of know the needs of their customers.
“Our goal is to continue the discussion of how we can best support our customers. At Mission, we constantly seek to innovate. The more we understand our customers’ needs, the better the service we can provide them,” Junqueiro said.
