Nature Fresh Farms earns honors for packaging design

Leamington, Ontario-based Nature Fresh Farms was honored for the company’s packaging design at this year’s PAC Global Awards competition.

Nature Fresh Farms received "Best in Class" honors for its HallowYoom and the Award of Distinction for its Organic Greenhouse Berries in the "Package Innovation Design — Labels" category, according to a news release.

“To see our design and marketing team be recognized for what we’ve always known is industry excellence is extremely rewarding,” Matt Quiring, senior vice president of sales and marketing, said in the release. “Internally we recognize and celebrate the talent on our team, but for them to be celebrated by the industry is another level of success we believe our team is incredibly deserving of.”

For the award-winning HallowYoom label, Nature Fresh Farms’ design team put a seasonal Halloween spin on the company’s Yoom tomato. The Yoom, which is traditionally marketed to the tomato enthusiast for its range of flavor from savory to fresh with a hint of plum-like sweetness, was transformed into a Halloween enthusiast’s delight, the release said.

Celebrating the two-bite tomato’s unique black color and “eerie-sistible” flavor, the design team leaned into the season on label, showcasing Halloween-inspired recipes and language that wowed on the shelf and enticed consumer purchases, according to the release.

The Organic Greenhouse Berries showcases communication excellence on pack, the release said. Icons and text highlight to the benefits of greenhouse-grown berries to shoppers in a simplistic and engaging way, while simultaneously showcasing the product quality, Nature Fresh Farms said.

“Enticing consumers to pick up your product is the first step to ensuring any product’s success, and more often than not, what entices a consumer to pick up your product is the packaging,” Quiring said in the release. “We invest in marketing strategies that lend themselves to exciting packaging and approachable language on pack that drive consumer trial, because while we know we can gain consumer loyalty and repeat purchase with the flavor our products offer, we first have to get our products into the hands of consumers, and packaging helps us do that.”