Portland, Ore.-based Pacific Coast Trading Co. has rebranded as Grown Up Fresh Produce Co.
The organic and conventional produce distributor says this new name highlights its shift from a trading-based model to a vertically integrated partner for growers and customers, and it name aligns with its vision to be a champion for the well-being of people and the planet through sustainable agriculture.
Grown Up Fresh Produce Co. says this rebrand reflects its commitment to address the evolving challenges in the ag industry as consumer demand shifts toward sustainability and closer connections to food sources. The company said it will invest in small- and medium-sized growers and entire harvests to ensure reliability and strengthen its long-term relationships with growers.
Grown Up Fresh Produce Co.'s redesigned website features an enhanced user experience, modern design and visuals that showcase the company’s story, values and work with growers and customers, according to a news release.
Founded in 2017 as an extension of Pacific Coast Fresh Co. (previously known as Pacific Coast Fruit Co.), Pacific Coast Trading Co. said it developed into a vital link in the produce supply chain. Rebranding as Grown Up Fresh Produce Co.marks a pivotal moment in its journey, the company said, aligning its identity with its mission: to champion sustainability and excellence in every seed it plants and every relationship it nurtures, from dirt to door.
Grown Up Fresh Produe Co. enhances transparency and access to fresh products while reinforcing its dedication to sustainable farming practices through its creation of dependable markets and offering year-round premium produce, the release said.
“When we started as a trading company, we didn’t own inventory or commit to entire crops,” said Sara Thompson, vice president of Grown Up Fresh Produce Co. “Over time, we realized that to truly support our growers and meet consumer expectations, we needed to invest in their success. Today, we’re not just connecting growers to customers; we’re partnering with them every step of the way.”
The company said its future plans include building its grower network, introducing exclusive new products and investing in sustainable farming practices.
