The Produce for Better Health Foundation (PBH) wants to recognize all those who committed to fruit and vegetable consumption – one of the industry’s most challenging issues – in 2020, one of the most unique years in American history.
In a year that presented uncertainties for all, industry challenges, consumer fears and confusion as well as a heightened emphasis on health and well-being, PBH’s members, influencers, partners, and supporters were able to rise up to deliver hope and inspiration with the world’s most precious plants – fruits and vegetables.
“As we move into 2021, we didn’t want all of the hard work and commitments of our board, leadership, ambassadors, supporters and partners to go unnoticed,” says Wendy Reinhardt Kapsak, MS, RDN, President & CEO of PBH. “Those who supported consumption, whether it was through their direct contribution to PBH, in-kind ad support, or those who volunteered their time to create content that drove changes in fruit and vegetable consumption behaviors should be recognized.”
PBH would like to recognize the following contributors:
2020 Executive Officers
- Bil Goldfield, Chairman of the Board, Dole Food Company, Inc.
- Matt Middleton, Vice Chairman of the Board, Ventura Foods
- CarrieAnn Arias, Secretary/Treasurer, Naturipe Farms, LLC
- Roger Pepperl, Serving Past Chair, Stemilt Growers, LLC
Lead The Change Research Contributors
- American Frozen Food Institute
- American Beverage Association
- Bayer
- California Avocado Commission
- California Walnut Board and Commission
- Chelan Fresh
- Del Monte Foods, Inc.
- Del Monte Fresh Produce N.A., Inc.
- Dole Food Company, Inc.
- Dole Packaged Foods, LLC
- Duda Farm Fresh Foods, Inc.
- Florida Fruit and Vegetable Association
- HZPC Americas Corp.
- Juice Products Association
- Kellogg Company
- Naturipe Farms, LLC
- Potatoes USA
- Produce Marketing Association
- Red Sun Farms
- Robinson Fresh
- Seneca Foods Corporation
- Stemilt Growers, LLC
- Sunkist Growers, Inc.
- Sun-Maid Growers of California
- The Wonderful Company
- United Fresh Produce Association
- Ventura Foods/Marie’s
- Western Growers
2020 PBH Fruit & Vegetable Ambassadors in Action
- Joan Salge Blake, Dr. Joan Salge Blake - SpotOn! Podcast
- Leslie Bonci, Active Eating Advice
- Kristen Carli, Mostly Green
- Neva Cochran, Eating Beyond the Headlines
- Beau Coffron, Lunchbox Dad
- Stephen & Elise Compston, Straight Outta Compston Kitchen
- Andrew Dole, Body Fuel
- Mandy Enright, Mandy Enright The Food and Movement Dietitian
- Abbie Gellman, Chef Abbie Gellman
- Cara Harbstreet, Street Smart Nutrition
- Dayle Hayes, School Meals That Rock
- Kelly Jones, Kelly Jones Nutrition
- Andrea Mathis, Beautiful Eats and Things
- Megan McCarthy, Edible Garden Chef/Founder of Healthy Eating 101
- Nicole Rodriguez, Enjoy Food Enjoy Life
- Sarah Schlichter , Bucket List Tummy
- Kelli Shallal, Hungry Hobby
- Lori Taylor, The Produce Moms
- Jonathan Valdez, Genki Nutrition
- Manuel Villacorta, Manuel Villacorta
- Elisabeth Watkins, Farm Girl Chef
- Liz Weiss, Liz’s Healthy Table
2020 Members
PBH would like to recognize all of its 2020 Members for their contributions, demonstrating their commitment to advancing fruit and vegetable consumption in America. Every dollar counts when it comes to fueling our digital ecosystem, including fruitsandveggies.org, our newsletters and social media channels.
2020 In-Kind Support
- Blue Book Services, Inc.
- Google Ads
- Joe Produce
- Produce Business
- The Packer
- The Produce News
- Southeast Produce Council
- United Fresh Produce Association
Lastly, PBH embarked in unique partnerships in 2020 which advanced the Have A Plant® Movement by bringing people real solutions to eating fruits and vegetables with other powerful nutrient-rich foods, like beef, dairy and eggs. In addition, aligning with other similar third-party organizations with similar goals also advanced the narrative for how and when we eat and enjoy more fruits and vegetable and the benefits that eating more have for better health and happiness.
PBH would like to recognize the following organizations for their partnerships in 2020:
- Brighter Bites
- Egg Nutrition Center
- FMI Foundation’s Family Meals Movement
- MyPlate – Center for Nutrition Policy and Promotion (CNPP)
- National Cattleman’s Beef Association
- National Dairy Council
For more information about our 2021 member benefits, how to become a member or simply how to make a charitable donation that can offer you great marketing value in return, contact Sharese Roper, Director of Member Engagement at PBH.
and then, the Fruits & Veggies – More Matters public health initiative. While five fruits and vegetables each day is great advice, and more will always matter, PBH’s new behavior-based call-to-action is Have A Plant®. Rooted in behavioral science, PBH’s transformative Have A Plant® movement is an invitation that will inspire people with compelling reasons to believe in the powerful role fruits and vegetables can play to create happy, healthy and active lives.
Be sure to join the Have A Plant® Movement and get new recipes, snack hacks, meal ideas and other tips from chefs, registered dietitians, as well as food and wellness experts by visiting www.fruitsandveggies.org. Follow us on Facebook @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Better Health Foundation. And remember to #haveaplant.
PBH is also responsible for the Lead The Change Movement – a multi-sector, multi-year initiative designed to maximize the power of PBH’s unique thought leadership position, widespread influencer network, credible scientific and market research, and, most importantly, its innovative members and partners, to lead a call-to-action for addressing the global fruit and vegetable consumption crisis. The initiative includes research, thought leadership and communication platforms to ensure the Movement speaks with One Purpose, One Voice and One Call-to-Action. For more information about the Lead The Change Movement visit: www.fruitsandveggies.org/lead-the-change.
