The Produce for Better Health Foundation is taking the Have A Plant message around the globe in September.
For September’s promotions during the National Fruits & Veggies Month, PBH is highlighting the United Nations designation of 2021 as the International Year of Fruits and Vegetables, according to a news release.
September’s month-long celebration of Americans’ favorite plant foods will include exciting digital and social activations, globally-inspired content, recipes and more, according to the release.
“If there is one thing we can all rally behind, it’s the multitude of benefits that come with eating more fruits and vegetables – from the sweet-tasting, healthy eating experience of fruits to the smart satisfaction and pride associated with preparing vegetables with a meal,” Wendy Reinhardt Kapsak, president and CEO of PBH said in the release. “Enjoying fruits and veggies for a happier, healthier lifestyle is a common thread in every culture, and National Fruit & Veggies Month 2021 is the perfect time to drum up excitement for the world’s favorite and flavorful plants.”
PBH will be highlighting five unique themes throughout the PBH digital ecosystem, to get all seven continents singing the #haveaplant tune, according to the release. The month-long effort will be joined by PBH’s Have a Plant Ambassadors.
Here is what is on tap for September, according to the release:
- Bowls Around The World – PBH will celebrate the flavor and healthful goodness of fruits and veggies in delicious bowls inspired by flavors from across the globe;
- Fruits & Veggies In Every Culture – PBH will educate consumers about where various fruits and veggies originated as well as their traditional uses in certain cultures;
- Root to Leaf: Cooking With The Whole Plant – PBH will inspire people to “get their home cook on” with tips and tricks to reduce food waste – from placing veggie scraps in a pot to using corncobs to make delicious broth;
- In The Ground, On A Vine, From A Tree – PBH will take a closer look at how plants are grown and celebrate global agriculture as part of the International Year of Fruits & Vegetables;
- Sing It With Me! – PBH will be belting out show-stopping tunes to remind everyone that eating fruits and veggies should be fun and as easy as recalling lyrics to our favorite songs;
PBH said key dates to join in the fun for National Fruits & Veggies Month 2021:
- Sept. 1 – Wendy Reinhardt Kapsak will spread the Have A Plant love nationwide during a Satellite Media Tour, in partnership with the National Cattlemen’s Beef Association on behalf of Beef Checkoff and The Watermelon Board to promote powerful produce pairings during 25+ national and local TV and radio segments, as part of its consumer-facing media relations strategy;
- Sept. 8 – Join PBH @fruitsandveggies on Facebook at 5:30 pm ET along with Have A Plant® Ambassador Dayle Hayes, MS, RD for our monthly Have A Plant Cook Along, accompanied by school nutrition influencer Jeanne Reilly, MS, RD who will show followers how to make creative bowls using more fruits and veggies for schools with their “Bowls Goals For Back To School” cook along;
- Sept. 16 – Follow along with Have A Plant Ambassador Chef Abbie Gellman, MS, RD, CDN at 4:00 pm ET @fruitsandveggies where she’ll show folks a few recipes cooking with the whole plant – no waste and better taste! ;
- Sept. 22 – Manuel Villacorta, MS, RD, CSSD will drop in @fruitsandveggies and share some of his favorite Latina-inspired cuisines as part of our Bowls Around The World Theme. Tune in at 4:00 pm Eastern to hear his story;
- Sept. 28 – Celebrity registered dietitian and style icon Maye Musk will be sitting down with PBH Wendy Reinhardt Kapsak at 2 p.m. Eastern to discuss how we can help consumers make a plan that includes more fruits and veggies for better health and happiness.
- Sept. 28-29 – After rave reviews from 2020, PBH will host its second Have A Plant® Nation Event as the celebratory sendoff to NFVM. This event will bring together 50+ influencers in an intimate virtual setting for sponsors to interact with and inspire top-tier Have A Plant® Ambassadors spanning three points of influence: point-of-sale (retail), point-of-flavor (culinary/foodservice), and point-of-inspiration (online lifestyle/food and nutrition) to generate momentum for new fruit and vegetable behaviors and consumption across America and advance the Have A Plant® Movement.
“PBH is committed to improving fruit and vegetable consumption in America, and we’re hoping this September we can make an even bigger splash than 2020’s 75 million impressions during the month alone,” Katie Calligaro, marketing and communications director for PBH, said in the release. “We need everyone to get involved to generate even more excitement and spread the Have A Plant love this year – now more than ever when people are craving inspiration and care about their health and happiness.”
