Food trends come and go, but Brussels sprouts, the other superfood, are here to stay. Not only do these cruciferous vegetables play nice with other tasty foods, but they are low in calories and full of health benefits. Brussels sprouts are rich in antioxidants and high in fiber and vitamins, especially Vitamins K and C.
Oscar Guzman, Director of Marketing and Sales for Progressive Produce, says, “Thanks to creative chefs, online and at home, Brussels sprouts versatility and adaptability to any dish has been getting the attention it deserves.”
According to The Packer’s Fresh Trends 2020 data, Brussels sprouts purchases increased for the seventh consecutive year. The information suggests Brussels sprouts are popular among certain groups of consumers, including older consumers and families without kids. Shoppers age 59+ were among the most likely overall to make a purchase, which is a trend that continues from last year. Not to say there isn’t an opportunity with the millennial consumer to consume more Brussels sprouts. As innovative pairings continue to “sprout” in social media that compliment Brussels sprouts, such as apples, citrus, kale, bacon, and more, we predict that the Brussels sprouts demographic will diversify.
Beginning in February, Progressive will promote Brussels sprouts recipes and health benefits on social media to show younger generations and families with kids how delicious and nutritious Brussels sprouts are and how easy it is to incorporate them into their weekly recipe rotations.
“Our spring crop from Mexico is just underway, and the quality is excellent,” says Cory Stahl, VP of Sales. “Retailers can promote early and often through the winter and spring. While it’s cold home chefs can cook in the oven or on a skillet. As the weather warms, Brussels sprouts transition nicely to the BBQ”.
The company carries conventional Brussels sprouts year-round and organic Brussels sprouts seasonally. Product will be packed in bulk 25-pound boxes in addition to a dynamic bag program with many sizes and styles available.
