Twitter, Facebook, Instagram, YouTube, Pinterest, e-newsletters—coupled with the traditional formats of print, television, and in-store displays, the number of marketing opportunities to drive consumers to your business is reaching dizzying heights! These new platforms, and the social media space in general, mark a significant improvement in the ways retailers interact with their customers. The personal, one-on-one nature of a well-curated Twitter post or a well-timed e-newsletter can grab attention in a way that one retail ad on a printed page full of similar retail ads often cannot.
But, with these innovations come a significant time investment. Time that a time-strapped retail team isn’t always going to have. Enter the Well•Pict Digital Retail Kit! With marketing materials for every member of the produce department, this kit will give you the tools to drive customers to choose your business for all their berry needs! The Well•Pict Digital Retail Kit includes social media promotional posts, information on growing seasons and regions, cross-merchandising guides to use with in-store items, and point-of-sale posters that a retailer can order for free—everything your team needs to market berries quickly and seamlessly.
Jim Grabowski, director of marketing for Well•Pict Berries, believes the Digital Retail Kit will help better promote strawberries and raspberries and therefore help retailers increase sales. “We want to show our retail partners that we are always looking for new ways to help them boost sales and online presence,” he said. “Digital promotions have become just as important as traditional marketing strategies and we want to make sure that our retailers are equipped to always give their customers the best berry experience.”
This is the time of year when consumers are clamoring for fresh, ripe produce—especially berries and other fruit. And, despite the unusual circumstances we find ourselves in, berry sales have shown no signs of slowing. In fact, a recent article in The Packer discusses how raspberries in particular have been showing a steady increase in sales over the past few years.¹
Download the free Well•Pict Digital Retail Kit today, and be sure to order your point-of-sale posters as well. With more Millenials and Gen Z shoppers than ever before, now is the time to focus on digital engagement with your consumers.
Download the Digital Retail Kit here. Questions? Contact Julie Lucido at julie@wellpict.com.
