Mexico papaya and melon grower-shipper-processor Super Starr International has unveiled a second label created to penetrate the open wholesale market and pay tribute to the late David Peterson.
With growing demand for papaya in the U.S., Super Starr President and third-generation farmer Lance Peterson said in a news release that now is the right time to launch a new papaya label; over the last two years, imports of papaya from Mexico into the U.S. have experienced an increase of approximately 20% in additional loads per week, giving the company a strong indication that demand is on the rise.
“Papaya consumption and sales are up at Super Starr, and we saw the opportunity to introduce a new label with a name that truly carries a legacy,” Peterson said. “For my dad, it wasn’t just about the product, but also about the world-class service we provide. Our hope is that Don David will offer diversification to our papaya buyers while carrying Super Starr’s exceptional service into the whole papaya market.”
Super Starr said it has farmed in the U.S. and Mexico for three generations to produce superior year-round winter melons and papayas by growing, packing and shipping in-house. The company said controls the quality of its products from planting the initial seed until it’s placed on store shelves, and the grower also provides fair trade-certified papayas.
“Our business is known worldwide for our outstanding papayas, and we’re building a great deal of momentum around our winter melons as well,” Peterson said. “Our premium honeydew melons will harvest in January from a strong crop. Retail customers are encouraged to lock in their volumes now along with papayas to capture some of the best fruit of the season.”
Those attending the International Fresh Produce Association’s Global Produce and Floral Show can visit booth No. 3348 in Texas Town on Oct. 17-19 to get a first look at the Don David packaging and discuss ordering.
