Survey shows ready-to-eat food purchases increase

Consumers have reported increased purchases of ready-to-eat convenience foods over the last decade, a new survey reports.

CEC87B2D-2692-48F7-BF5E33D147B7FE0E.png
CEC87B2D-2692-48F7-BF5E33D147B7FE0E.png
(USDA)

Consumers have reported increased purchases of ready-to-eat convenience foods over the last decade, a new survey reports.

The U.S. Department of Agriculture’s Flexible Consumer Behavior Survey reported consumers in 2015-16 reported purchases of 2.4 ready-to-eat foods in the past 30 days, up more than 25% from 2007-08, when consumers reported consuming 1.9 ready-to-eat foods in the same period.

Eating out

For 2015-16, the USDA survey found about 89% of adults bought food from a fast-food restaurant and 90% of adults ate at a sit-down restaurant in the past 12 months.

The 2015-16 survey found that consumers reported eating 3.6 food away from home meals in the last week, down slightly from 4 food-away-from-home meals reported in the same period in 2007-08.

For both 2007-08 and 2015-16, less than half of food-away-from-home meals were from a fast-food restaurant, according to the USDA.

The survey said the percentage of adults who saw nutrition information on a fast-food restaurant menu increased from 20% in 2007-08 to 42% in 2015-16. The percentage of adults who saw nutrition information on a sit-down restaurant menu increased from 16% to 27%.

However, the percentage of adults who used nutrition information on a fast-food restaurant menu was 41% in 2015-16, up only 1% from 2007-08. The number of adults who used nutrition information on a sit-down restaurant menu actually declined, from 53% in 2007-08 to 43% in 2015-16.

MyPlate awareness low

The survey found that the MyPlate guide to support healthy eating is not widely known by consumers.

The survey found 24% of adults reported that they had heard of MyPlate in 2015-16, up from 20% in 2013-14. Among those who heard of MyPlate, the survey found the percentage of adults who had tried to follow the recommendations in the MyPlate plan remained stable at 35% over these two time periods.

The Packer logo (567x120)
Related Stories
Following a record-breaking $3.8 billion year in retail sales, the U.S. Highbush Blueberry Council is looking to a pivotal July USDA referendum to sustain its massive market momentum and combat rising industry pressures.
At the recent Washington Conference, panelist Rochelle Bohm of CMI Orchards warned the “exorbitant” fees associated with EPR compliance will quickly swallow up what little financial breathing room produce companies have left.
USDA is accepting applications through Aug. 14 for trade promotion programs designed to reduce foreign market barriers and expand global export opportunities for American agricultural producers.
Read Next
Rochelle Bohm of CMI Orchards discusses the threat that extended producer responsibility laws pose to the fresh produce industry and why the high cost of sustainable packaging will be passed on to consumers.
Get Daily News
GET MARKET ALERTS
Get News & Markets App