In a distribution model change to its active greenhouse business, Syngenta Vegetable Seeds says it will now sell direct to growers in the U.S. and Canada.
The company says the change gives growers direct communication with Syngenta’s technical experts, as well as personalized customer service from crop planning to harvest.
“Our goal is to help our active greenhouse partners in maximizing productivity, quality and consistency,” Ernesto Hagelsieb, sales manager for active greenhouse crops, said in a news release. “Selling directly to growers will only improve our collaborative efforts and build long-term solutions with our customers.”
Active greenhouse growers looking for information about products can connect with their local Syngenta representative. Growers can also use the contact form on the Syngenta website to request a meeting or information. This platform allows growers to specify their region and crop concern, ensuring that the inquiry is directed to a representative with the right expertise, the release said.
Syngenta said it continually introduces varieties with new tastes, colors and added values to complement a portfolio of active greenhouse products. New high-quality tomatoes with resistance to tomato brown rugose fruit virus, or ToBRFV, are being introduced across different segments, including grape tomatoes in various colors and tomato-on-the-vine-varieties that provide high yield potential and long shelf life, according to the release.
The company said, as a leader in greenhouse peppers, it provides growers customized and competitive solutions with a high-performing pepper portfolio featuring new resistance packages that allow growers to maximize their production potential. In addition, by directly understanding consumer preferences, Syngenta helps growers find the ideal variety for their end uses: multicolor pack or bulk options, the release said.
New active greenhouse offerings in cucumber and lettuce are currently in development and will be available soon, the company said.
To help greenhouse growers against ToBRFV, Syngenta recently launched four baby plum varieties: Crystelle, Emyelle, Sicybelle and Adorelle. The varieties have genetic resistance to
ToBRFV, offer high yield potential and maintain the quality and flavor growers and consumers expect, the release said.
For those interested in the orange grape tomato market, the Baldomero variety stands out, offering both ToBRFV resistance and a rich flavor profile, Syngenta said. Additionally, the Climundo variety, a vine tomato, has been developed to resist ToBRFV while also delivering high yield potential and an extended shelf life, according to the release.
Syngenta says its researchers are taking the current resistant germplasm and introgressing it into new varieties and new kinds of tomatoes. Research is ongoing to discover new resistance mechanisms to continue to provide active greenhouse growers with options, according to the release.
“We’re introducing comprehensive products that boast resistance to ToBRFV while also maintaining the superior flavor, size and shelf life that our customers expect,” Hans Van Haeff, senior product development specialist for active greenhouse crops, said in the release. “Our extensive portfolio brings the highest qualities expected by Syngenta, with ToBRFV resistance on top of it all.”
