Taylor Farms is one of the first brands to go live with new Instacart end-to-end retail media capabilities offered natively within TikTok.
As a producer of ready-to-eat salads and healthy fresh foods, Taylor Farms says in a news release it is leveraging the new advertising solution, enabled by TikTok’s collaboration with Instacart, to redefine how consumers discover and shop fresh, healthy foods. This innovative campaign marks Taylor Farms’ breakthrough moment in social commerce and digital grocery innovation.
By using TikTok and Instacart, Taylor Farms says it is creating a seamless experience that connects engaging brand and influencer content to real-time product availability and instant shoppability.
“At TikTok, we’re committed to helping businesses grow by connecting them with audiences ready to discover and act,” says Lorry Destainville, global head of product partnerships for TikTok. “Through our partnership with Instacart, more brands can reach customers at the exact moment of inspiration, whether they’re ready to stock up on groceries or motivated to try a new item.”
“Instacart is committed to helping brands of all sizes meet consumers the moment inspiration strikes,” says Tim Castelli, vice president of global advertising sales for Instacart. “Campaigns like Taylor Farms’ on TikTok bring that vision to life, demonstrating how Instacart’s retail media and fulfillment capabilities help consumers move seamlessly from inspiration to purchase.”
“TikTok is where food inspiration thrives, and this collaboration with Instacart and TikTok unlocks a new era of digital marketing and closes the gap between inspiration and purchase,” says Christina Barnard, vice president of marketing and e-commerce for Taylor Farms. “By being able to add Taylor Farms’ products to their cart in as little as a few taps, we’re creating a seamless shopping experience for consumers to enjoy fresh, healthy products in a way they’ve never been able to before.”
Taylor Farms says its campaign delivers a first-of-its-kind approach to fresh food discovery and leverages:
- Shoppable TikTok ad formats paired with robust Instacart grocery fulfillment capabilities.
- Instacart high-intent audience segments, including produce and healthy product buyers.
- Closed-loop measurement, connecting TikTok engagement to verified Instacart sales.
- Brand and influencer creativity, amplified across TikTok’s powerful discovery engine.
Through shoppable TikTok ads powered by Instacart first-party grocery insights and closed-loop measurement, consumers can now discover Taylor Farms salad kits in content they love and purchase them with full sales attribution.
Together, the three companies are making it easier than ever for consumers to access fresh, nutritious food when and where inspiration strikes.
