Third-generation grower Cole Mucci of the Mucci family has launched KingsOne Farm in Kingsville, Ontario, which will grow lettuce using technology and sustainable practices, according to a news release.
KingsOne Farms will be a 6.5-acre facility, with production to begin in fall 2025. The greenhouse will use automation to maximize efficiency and production, the release said, with the operation estimated to produce nearly 210,000 heads of lettuce each week and about 11 million heads annually.
“Here in Canada, over 80% of our lettuce is imported from the United States, so there’s tremendous opportunity in this space, especially when it’s sustainably grown with a premium emphasis on cleanliness,” Mucci said. “We can provide high-quality product 365 days a year.”
All product will be packed under the Mucci Farm brand, the release said.
“What excites me most about this project is the advanced technology we’ve built into the facility,” Mucci said. “It’s almost fully automated, which is one of the reasons I was drawn to lettuce. This is about growing healthy food in a way that sustains the future. I’m just getting started and have big plans for what’s next for leafy greens and agriculture technology.”
Mucci most recently served as the bell pepper operations manager at Mucci Farms.
“Greenhouse farming is in my blood,” Mucci said. “Both of my grandfathers were growers who came to Canada from Italy. My dad, Bert, along with my uncle Danny and their partners, built Mucci Farms into what it is today. I’m proud to carry on that legacy. Agriculture has always been a part of my life, and I’m passionate about producing food that’s safe, clean, and packed with flavor.”
