Kubota Corp. says the company has invested in Agtonomy, a U.S.-based startup engaged in developing platforms and automation systems for agricultural operations.
The company has partnered with Agtonomy since 2024 to work on commercializing smart solutions for specialty crops. With this investment, the companies will further accelerate collaboration.
Kubota says the joint projects with Agtonomy serve as an opportunity to collaborate and advance the development of smart solutions for specialty crops using agricultural machinery equipped with automation technology.
Agtonomy serves growers across key agricultural regions, including California, Oregon and Washington. Based on feedback from growers, Kubota says Agtonomy is focused on improving the precision and productivity of farming tasks, driving technological innovation toward sustainable agriculture.
At CES 2026, one of the world’s largest technology exhibitions, held in Las Vegas, Kubota exhibited its autonomous M5 Narrow equipped with Agtonomy’s autonomous driving system. It has also achieved an early commercial deployment of Agtonomy’s services across the Western U.S. through collaboration with Kubota’s agricultural machinery dealers.
Kubota says it intends to support Agtonomy’s business growth and accelerate the adoption of smart solutions in the agricultural sector through external partnerships.
