Mission Produce Adds Lidded Mango Carton

The mango and avocado distributor says this new packaging will help support retail merchandising and category growth.

Mission-_LiddedMango_PR-WebCover_1200x628.jpg
Mission Produce has launched a lidded mango carton that it says will help retailers streamline merchandising and drive sales.
(Photo courtesy of Mission Produce)

Mission Produce, a producer and distributor of fresh hass avocados, has launched a new 4-kilogram lidded mango carton. The company says this consumer-ready packaging solution is designed to help retailers streamline merchandising and drive incremental mango sales.

Mission says this packaging is designed as a single-sell unit, which features a bold, orange design and a distinctive lid that showcases the fruit while protecting quality. The stackable format allows for flexible placement on-shelf or in secondary displays, enabling retailers to quickly build high-impact merchandising destinations. Mission says this packaging can help retailers showcase mangoes during holidays, promotional events and other high-traffic selling periods.

The company says it is packing Peruvian kents in the cartons and will transition to a Mexican supply in March. The carton accommodates round mango varieties, including kent, keitt, tommy atkins and haden, across multiple sizes, offering customers consistent supply options throughout the season.

“With demand for mangoes continuing to build, retailers are looking for solutions that are both operationally efficient and visually compelling,” says Brooke Becker, senior vice president of sales at Mission Produce. “Our new lidded mango carton was developed with the retailer in mind; it arrives display-ready, creates a strong in-store presence and supports impulse purchases during key promotional windows. We anticipate this format will help our partners elevate the mango category while simplifying execution at store level.”

The Packer logo (567x120)
Related Stories
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Kaushal Khakhar, CEO of India’s Kay Bee Exports, says the skyrocketing demand for Indian varieties proves that emotional heritage and superior flavor profiles can bypass rational pricing logic.
The global fruit marketer and fruit genetics says its Blyde Late variety remains in the market in May, while other varieties begin to taper off.
Read Next
Warning that American agriculture faces a potentially catastrophic economic threat, the National Potato Council is urging the immediate reinstatement of a federal ban on Canadian fresh potato imports from Prince Edward Island following a newly confirmed detection of potato wart.
Get Daily News
GET MARKET ALERTS
Get News & Markets App